Defining new standards to promote health

Atupri's positioning as enabler for individual health is not only written on a forgotten strategy paper. Together with our client, we wanted it to be experienced every day in Switzerland. On maxyourhealth you learn how you can invest 10 minutes every day for your health: it is simple, motivating, smart and personal.

The overall aim is to build a new cohesive way to promote health in the long term: maxyourhealth builds the fundament for all Atupri’s activities and communication enabling you to actively do something for your health. Atupri will therefore move away from short-lived campaigns and initiatives to provide you with a long-term integrated health promotion offering with more impact.

From start to finish, maxyourhealth has been born as a combined effort with our client: our design, UX and content and marketing specialists worked with Atupri’s marketing and digital team in co-creation workshops on concept, development and realization.

Microrituals are small tasks and exercises that you can easily integrate into your daily life. You can pick them and keep track your progress via digital platform and app. So without all too much effort, these effective and fun microrituals become part of your routines. And there you have it: by repeating a micro task over time you have acquired a new healthy habit. Quite clever, isn’t it?

And there is more. Curated content in the form of personal stories, facts, editorials and expert knowledge round up the experience with relevant health insights based on your interests and preferences.

Atupri’s health ambassadors such as triathlete and Olympia gold medalist Nicola Spirig and personal trainer Niklaus Jud guide us through individual and partner video tutorials shot and cut by our in-house video journalist. With them, maxyourhealth provides you with a selection of effective short movements for great impact.

Ever wondered why you can’t stick to your sport schedule? Or how you can personalize it more? Find out on maxyourhealth: fill the easy yet scientific questionnaire developed by the Institute for Sport Science of the University of Bern to learn about your sport type.

The creative idea behind the campaign lies in combining messages of self-reflection around health-relevant topics with the CGI bubble that stands for maxyourhealth. Do you feel energized? Sexy? Happy? What do you do to feel better and healthier? Discover your healthier self on maxyourhealth.

As core of the integrated content marketing strategy, maxyourhealth's content and visuals appear across all Atupri communication channels - in Atupri's digital and social channels, in the client magazine, in the newsletter and in more media.

Website: atupri.ch

Our work for Atupri was awarded with