GLOBALWINE

A new digital wine shopping experience

In a nutshell

The challenge

Globalwine’s website could no longer keep up with the latest technical requirements and customer expectations in the increasingly e-commerce-driven Swiss wine market. Further, the brand redesign presented a unique opportunity to re-imagine Globalwine’s digital brand and shopping experience.

The solution

A state-of-the-art digital wine shopping experience was created based on an analysis of customer needs and the development of user journeys (for both, B2B and B2C). Globalwine’s extensive wine expertise is conveyed in a unique way using stories and background information on wines combined with optimised user navigation through the premium portfolio.

E-commerce is taking on an increasingly important role in the dynamic Swiss wine market. For Globalwine, a provider of high-quality premium wines from all over the world, the ability to offer discerning customers unique and intriguing online search and shopping experiences is the key to success.

Globalwine's brand refresh aims to strengthen the brand's positioning in a dynamic and competitive environment. The website is of particular importance here, as in addition to its function as key sales channel, it also brings to life exciting stories surrounding premium wines and their makers. The use of a range of storytelling elements delights customers time and again, while it creates specific buying incentives.

The digital customer journeys were mapped based on market trends and an analysis of the buying and information seeking behaviours of different types of buyers. This built the fundament for the development of the structure and user navigation of the website. The design of screens, animations and a Globalwine icon language was geared towards guiding users through the large selection of wines in an intuitive and needs-oriented way, while simultaneously providing them with relevant information about the products and their makers.

The online buying experience has been enriched by various storytelling elements, ranging from stories about winemakers, wineries and regions to wine knowledge and recommendations from oenologist Alain Bramaz. Information on sustainability in viticulture as well as organic and vegan wine recommendations were also included, as these topics are attracting growing interest among the target groups and have become relevant buying criteria.

Videos in various formats are playing an increasingly important role. In videos, topics such as viticulture consulting, tastings and food pairings can be brought to life along with stories about winegrowers and wineries. These can be found on the new website and a dedicated YouTube channel.

Website: globalwine.ch

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Bindella

Branders was awarded a long-term and comprehensive brand mandate by Bindella that includes both the brand strategy and its implementation.

GLOBALWINE

A new digital wine shopping experience

RIFF – The Sign of the Nautilus

Bindella

Let's stay in touch,
dear creative.

Head Studio

Lisbon Studio

GLOBALWINE

A new digital wine shopping experience

RIFF – The Sign of the Nautilus

Bindella

Let's stay in touch, dear creative.

Head Studio

Lisbon Studio

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Let's stay in touch,
dear creative.